Project #1 Chilemoteles

This is one of my projects; it is made in Spanish and aimed at being a guide for people looking for motels in Chile. I started it in 2023, a year and a half ago from the time I’m writing this. I set it aside for a few months, and because of that, the page has experienced a sharp drop in almost all traffic. It will be a challenge to get it back to where it was, which will surely teach me a lot.

Current Status of the Project

 

The project is going through a concerning trend of traffic loss, as you can see in the image I show below. In recent months, I’ve noticed a steady decrease in the number of website visits, and I suspect this is largely due to the recent inactivity on the site. The lack of new posts and updates may be negatively affecting visibility and user interest.

This drop in traffic not only reduces the overall visibility of the project but also underscores the importance of maintaining a consistent presence to retain the audience. It’s a good time to reflect on the current strategy and plan ways to revitalize the website, with fresh and relevant content that can attract visitors again and improve the situation.

What is the reason for the loss?

This loss of traffic is also reflected in the trend of my website’s keywords, as you can see in the image below. I have noticed how many of the keywords that used to generate good traffic have been losing positions in search results. After analyzing it, I am convinced that the main cause is the recent inactivity on the site, which has affected both visibility and user interest.

The good news is that I already know what steps to take to reverse this situation: regularly update the website’s content, improve the user experience, and focus my efforts on targeting a broader set of relevant keywords. I believe that with these actions, I will not only be able to regain positions but also attract more qualified and stable traffic in the future.

My Strategy to Recover Lost Traffic

As I mentioned before, my strategy to recover lost traffic on this website will focus on two key aspects: generating more content and fully optimizing what already exists. The idea is to offer fresh and relevant content that can capture the attention of new users, while also improving the quality and structure of current posts to ensure they meet the expectations of both visitors and search engines.

This will include reviewing and updating old articles, improving the user experience with adjustments in design and navigation, and focusing on optimizing the keywords that are losing positions. With this approach, I hope not only to recover the lost traffic but also to build a solid foundation that will attract visitors consistently in the future.

Steps to Increase Traffic by 300%

Exactly, my goal with this website is truly ambitious: to achieve a 300% increase in traffic. It’s a significant challenge, but I’m confident that it’s an achievable goal with the right approach.

Stay Updated on the Project’s Progress:

Here, I will share articles detailing the project’s progress and the changes I’ve implemented. It will be a space to document progress, analyze results, and showcase the strategies I’m applying to achieve my goals.